Recently, a little monster with fangs and round eyes has quietly occupied the hearts of countless young people. That’s right, it’s the Labubu plush toy that looks a bit “fierce” but feels super soft!
You can always see it in the circle of friends: some people hold it to sleep, some people take it to travel and check in, and even some shit shovelers buy it specifically for their cats and dogs as a playmate. Today, let’s talk about why this little guy who looks “ugly and cute” has captured the hearts of so many people?
1. A soft heart is hidden under the “fierce” appearance
Labubu was originally an elf character designed by Hong Kong artist Long Jiasheng. The resin version of it has a bit of dark temperament. But after becoming a plush toy, the sharp fangs + soft and sticky feel form a wonderful contrast.
This characteristic of “looking hard to mess with, but feeling super rua” perfectly hits the cute point of contemporary young people. Just like those “hard-mouthed but soft-hearted” friends around us, they look cool on the outside, but they are warm and healing on the inside~
2. Not just a toy, but also a social expert
If you want to say that Labubu can become popular, social media is definitely the number one contributor! Compared with blind boxes that can only be displayed for viewing, plush toys can be played in a much richer way:
Take it on a trip and take various “tourist photos” for it (Labubu: It’s obviously me walking humans!)
Interact with pets (cat master: This new toy looks easy to bite)
Daily pranks (such as stuffing it into the refrigerator, with the text: “Caught eating ice cream!”)
These interesting contents have turned Labubu from a simple toy into a social currency – maybe there are already several Labubu “parents” in your circle of friends!
3. A warm-hearted partner for workers
In this era of “unable to roll up and unable to lie flat”, Labubu has become a spiritual comfort for many people:
Working overtime to collapse? Pinch its soft face and you will be healed instantly
Can’t sleep at night? Holding it is like having a friend who can’t talk but always accompanies you
Feeling lonely? At least Labubu will never “read but not reply” (although it really won’t reply)
After all, what everyone buys is not only a toy, but also a warm sense of companionship. In this fast-paced society, sometimes a small Labubu can bring great comfort~
4. The brand is so fun! From blind boxes to national craze
POP MART’s operating strategy is also the key to Labubu’s popularity:
1️⃣ First use blind boxes to attract core fans (those who know the joy of drawing hidden models know!)
2️⃣ Then use plush models to break the circle, so that more people who don’t play trendy toys can easily own them
3️⃣ Various joint names continue, milk tea, mobile phone cases, emojis… You can see it everywhere
With this set of “combination punches”, it’s hard not to be popular!
5. Why Labubu?
In fact, there are many cute dolls, but the special thing about Labubu is its “imperfection”:
Not as exquisite and perfect as Disney characters
Has a little temper and flaws
On the contrary, it makes people feel more real and more friendly
This trait just fits the “anti-involution” mentality of young people today – who says cuteness must be perfect?
Post time: Jun-12-2025