With the changes of society, the toy market has become increasingly popular in recent years. Similar topics have become popular on social media. More and more people realize that the toy market is initially facing the changes of audience groups. According to a survey data from NPD in the UK, the number of adults who buy toys for themselves has increased by 65% since 2012. The reason why toys are gradually favored by adults is that adults do not buy toys, but “happiness”.
In the information-intensive era, competing for users’ attention time has become a new battleground for business competition, and in the field of consumer goods is no exception. The leisure time of modern people has been compressed, and the fast-paced urban life is also reshaping the form of consumer goods. It is against this background that the young people’s plush toy market was born. As young people gradually occupy the mainstream position in the market, the awakening of aesthetic consciousness makes them no longer stereotyped, and begin to have unique views on aesthetics, and use different aesthetic carriers to explain their understanding of beauty. In the eyes of post-90s and post-90s consumer groups, plush toys are not only a toy, but also a carrier to show their personality. Good education and constantly improving consumption concepts and abilities make young people willing to pay more for spiritual consumption. “Buying impulse” has also evolved from the initial practicality and reasonable price into the current “I like”.
With the change of consumption concepts and the improvement of living standards, the influence of brands will gradually extend to other segments. The artistry and interest of plush toys are rapidly infecting more people. From the past small number of senior players, it has gradually covered you and me, from fans several years old to tens of years old. Immersed in the world of plush toys, it awakens our deep childlike innocence.
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Post time: Feb-13-2023