As one of the classic categories in the toy industry, plush toys can be more creative in terms of functions and playing methods, in addition to ever-changing shapes. In addition to the new way of playing plush toys, what new ideas do they have in terms of cooperative IP? Come and see!
New functions to enhance differentiated competitive advantage
Animal modeling, dolls, original cartoon images and authorized IP combination are common themes of plush toys. In addition, toy manufacturers are also creative, introducing new products with distinctive themes from the direction of rich functions to enhance their differentiated competitive advantage.
1. Early education and educational function: plush toys for learning to speak
The early education puzzle theme gives plush toys more functions and fun. The plush toy for learning to speak is specially designed for children in the language learning period. Through various interactive ways, children are encouraged to speak and develop their language expression ability.
This toy has the functions of voice recording, voice learning, music playing, interactive questioning, educational learning, etc., including 265+voice, songs and sound effects. When talking and singing, the head will shake from side to side, the ears will stir up, and the interesting body movements will fully arouse the children’s interest in playing.
2. Music soothing function: plush music bear
Toy manufacturers add more functions to plush toys, such as music playing and electric driving, to enhance the fun of toys and enhance their interaction and companionship. At the same time, playing soothing music can help soothe children’s emotions and help them sleep.
This plush music bear has bright colors and cute appearance. Pressing the note logo will produce interesting sound effects, attract children’s attention and soothe their emotions.
3. Realistic function: plush toy pencil box, pen container
Get inspiration from children’s daily life environment, carry out the theme development of plush toys, and launch products related to school learning. In addition to school bags, pencil boxes, and pencil cases, there are also notebook book cases with many styles.
Plush toys of all kinds of life and learning articles bring more fresh interests to children and help them develop good learning habits.
New play method: combine with popular trends to improve product interest
At present, surprise unpacking, decompression and retro fashion are emerging trends in the toy industry. Toy manufacturers combine these trends with plush toys to bring different interests.
1. Blind box playing method: Chinese zodiac blind box series
The Chinese zodiac blind box series is based on the combination of the annual Spring Festival and the Chinese zodiac theme of the year. Cute and interesting shapes and rich colors make it more attractive. At the same time, the popular blind box packaging is adopted to stimulate people’s purchase and collection by surprise unpacking.
2. Decompression system: crazy decompression ball series
The crazy decompression ball series launched on the market this year is highly sought after by the market. The decompression ball is sold in the form of a blind bag with a combination of the decompression ball and the key chain. The design of each animal’s fart is unique and interesting. When you squeeze the fluffy round buttocks of small animals, a rainbow fart of different colors will be squeezed out, which can release pressure anytime and anywhere, but also make people laugh.
3. Pastoral style: Princess series accompanying dolls
This companion doll uses plaid cotton floral skirt to show the American pastoral style. At the same time, yellow fried dough twist braids, pocket bears and red shoes add more childlike interest in matching.
If you want to know more new toys, feel the new design and new trend of toy industry development, communicate with exhibitors one-on-one and discuss win-win cooperation, please contact us soon.
Post time: Dec-16-2022